The Strategy to Reaching The Impossible Consumers

Data cannot just be aggregated in numbers, but it should be consumed, analyzed and comprehended; absorbing more deeply these behaviors rather than passively observing them is a key to listening. Once you can listen correctly, you can give smarter, better insights. Better insights are the path to making smarter marketing ideas and messages though the right channels for that market. … More The Strategy to Reaching The Impossible Consumers

7 Things To Know Before Setting Up Your Brand’s Social Media Presence

Know how you will be killing the content game on the SM platforms to make your life easier when it comes to knowing what to write. Think about utilizing news stories, calendar events, holidays, repurposed content, newsletter information, internal company info/pictures, factoids on specific topics, blog posts, reposts from related pages/followers etc. … More 7 Things To Know Before Setting Up Your Brand’s Social Media Presence

Why Brands Need to Start Paying Attention to Location-Based Marketing Tactics

Brand can be successful in #mobilemarketing endeavors by figuring out how to insert themselves into the consumer’s life, through showing the consumer how they can provide value to them in a way that will make the consumer’s life easier. … More Why Brands Need to Start Paying Attention to Location-Based Marketing Tactics

Is Live Streaming the Next Big Thing for Digital & Social Marketing? 

Hence, it’s up to us to stand behind an idea, an innovation, or platform with our own confidence and certainty (as digital marketers) in order to be the early adopters of social revolutions in the digital space. Meanwhile, we must keep in mind that it is not us early adopters who can establish a viral craze. … More Is Live Streaming the Next Big Thing for Digital & Social Marketing? 

What One Amazing Marketing Video Can Do

Check out this new commercial from a Taiwanese Video Security Camera company, Vizer. Evoking an intense emotion, Vizer did an exemplary job touching on a #globalissue while promoting their product through making consumers feel sadness, empathy, compassion, so intently.Please check out this video and let me know your own thoughts. https://www.youtube.com/embed/S-fvxEq_3DA“> I felt touched by … More What One Amazing Marketing Video Can Do